Building and Launching Scheduling for Service Merchants
Partnered with cross-functional teams on a multi-phase research initiative to meet the scheduling needs of service merchants—from third-party evaluations and early concept testing through GA.
Phase I: Evaluating a Third-Party Scheduling Partner
Phase II & III: Designing and Piloting Clover’s In-House Scheduling Solution
CASE STUDY 1 & 2Reshaping Pricing & Product Strategy
CASE STUDY 3Partnered with senior leadership and cross-functional teams to refine Clover’s SaaS pricing plans. I led research on merchant needs, pricing perceptions, and feature relevance, shaping product-market fit and adoption strategies.
Improving Self-Service Shopping & Product Discovery
CASE STUDY 4Partnered closely with key product teams to evolve how merchants discover, evaluate, and purchase solutions through self-service. My role spanned from shaping the research roadmap to guiding strategic decisions across the end-to-end buyer journey—from first touch to application and onboarding.
Early-Stage Discovery for a New B2B Construction Platform
CASE STUDY 5
Foundational research through early concept validation to understand the needs and motivations of construction professionals, informing the design and strategy for Procore’s Construction Network—a new digital hub connecting industry stakeholders.
Optimizing Onboarding & Adoption
CASE STUDY 4Identified SMB’s implementation pain points in order to optimize human touchpoints, and enhance self-service adoption.
Assessing Infrastructure Market Fit
CASE STUDY 6Foundational research to understand users in the civil and industrial construction sectors, in partnership with sponsors from the Corporate Strategy team. Insights supported product-market fit strategy, informed R&D, and guided internal enablement efforts.
Unifying the Developer Experience on IBM Cloud
CASE STUDY 7An iterative usability study to gain feedback on early stage design concepts of a unified DevX+DevOps experience.